This is the story of a woman who fell in love.
That woman is me, Megan Winkler, and here’s my story.
Since I was a little girl, I always wanted to be a writer. In fact, I still have boxes of my old journals and notebooks - with stories of beautiful princesses, self-fulfilled heroines, and strong-willed cowgirls filling the pages. I even still have calluses on the middle and ring fingers of my right hand from where I gripped the pen with one finger and the notebook rubbed against the knuckle of the other.
I knew I wanted to be a writer (and a teacher!) and I got my wish as an adult. After college - where I earned a Bachelors of Arts in History with a ton of coursework in Psychology (I had aspirations of being a counselor for a while) and then a Master’s Degree in Military History - I began freelance writing and teaching college.
But, as many in academia have realized, it’s not an easy career to break into. It’s also REALLY HARD to make financial ends meet. At the time, I was a single mom of a beautiful two-year-old and I had to do something else. Because bills.
So, I sent my resume and my small portfolio to potential employers. And after a hiring process that took four months - they had one opening and two candidates, me and another writer with whom the editor had worked before, but I lucked out and someone else left soon after so I made the cut the second time around - I was in. I began my career as a marketing copywriter and editor!
The goal was simple: Write marketing copy that doesn’t FEEL like marketing copy.
Okay, so how did I do it? Simply, I wrote about the people behind the business, their motivation, and the experiences of customers/guests/clients, before I mentioned anything about hours, accommodations, or offerings.
I can’t tell you how many clients told me that:
They were no good at marketing
They hated marketing but understood it was necessary, and
They LOVED how I approached it.
The reason I can’t tell you how many clients said things like this? It’s been hundreds at this point - a very cool thing in my opinion.
“Megan, this is written so beautifully!!! I’m so moved to be a part of this [book]. It feels surreal. Everything is wonderful! I’m ecstatic.” - Rachel Waldron, Allied AISD, NKBA
“What a fun process and we love the final result...thank you again for everything. Megan, you nailed the writing in one try, wow!” - Brett Potter, AIA, LEED AP
Remember I mentioned that I have a Master’s in Military History? How I got there is a completely different story, but it taught me a few things:
how to research,
how to write clearly,
how to question EVERYTHING, and
how to look at things from a strategic point of view.
Trust me, reading Sun Tzu, Carl von Clausewitz, and the writings of our Founders honed my love of strategy and agile tactics. I found my passion for testing and implementing new ideas, my passion for figuring out how little things work, and my passion for finding out WHY they worked the way they did.
When it came time to leave the publishing company, I ventured out into the world of full-time freelance writing. I worked with a variety of clients: a nationwide UX design company, two health-related websites, a venture into political journalism, an environmental company, private financial firms, physician practices, and more. Companies that have long ago become household names.
What my efforts always came down to was one aspect: the PEOPLE around the business. The owners and founders, the employees, the salespeople, the customers, the clients, the clients’ customers, users, patients, men, women, kids. People.
There was the woman who named her decor company after her three children.
The chef who was inspired by his sister’s health journey to create a new restaurant concept focused on whole foods and local ingredients.
The technology founder who experienced a problem first hand and then set out to fix it through his own company.
The architect who helped found a non-profit company to help fix houses for under-served communities.
The winery owner who started her journey in the basement of her house and who will unabashedly tell anyone about the literal blood, sweat, and tears that went into the first vintage of her now award-winning red.
Whenever I talked with these incredible people, we didn’t talk about profit margins and the stock market. We talked about passions, heart, and soul.
At the same time, I began practicing and studying mindfulness. Yes, I’ve always been one of those people with 100 interests at once. I studied neuroscience-based meditation and earned my certification to teach students (and mentor new teachers!) mindfulness and meditation. I also threw my creativity into the organization’s blog and volunteered my time as the Editorial Coordinator for two years.
I then left that organization and began studying Mindfulness Meditation and eventually earned my Master Mindfulness Practitioner certification. Although it’s not my main focus, I still teach mindfulness in business classes and at retreats.
But, what does all this have to do with Pinterest marketing and blogging?
There was a lot of soul-searching and a lot of journaling to figure out that my talents - copywriting, blogging, mindfulness, strategy, insatiable curiosity, and years in marketing - could exist in one place, along with that essential people connection.
It exists in storytelling and in a gorgeous platform that supports it.
I told you this was a love story and well…I fell in love with Pinterest. I fell in love with the strategy behind it, the sheer multiplicity of the information there, the usefulness of it, the creativity in it, and most of all, how Pinterest combined with a blog can skyrocket businesses and brands.
Plus, it’s fun AF! Seriously, who doesn’t love Pinterest? I’m guessing if you don’t love it then you aren’t reading this…
Now I help women build their businesses mindfully and with so much joy and excitement that it’s catching! We do it through sharing genuine stories, fostering trusting relationships, and creating repeat customers and clients. More profits and harmony, less stress!
So, if you’re looking to build your business with little stress, a lot of fun, and tons of laughs - plus a little spirituality infused in there - you’re in the right place. I’d love to chat. Right now, I’m offering a free Social Media Assessment that I normally charge $197 for. Interested? Of course, you are! Come sign up, babe!
Author of CultureMap’s 2015 Innovation Series
Author of CultureMap’s 2016 Top Texans Under 30 Series
Technical writer for the enterprise design language for a DFW-based innovation giant.
Quadrupling social reach for a private physician’s practice in the first two years of working together.
Editing and ghostwriting books for the largest wedding design firm in the Caribbean and for the largest golf club in India.
Developing and implementing brand voices for established Dallas-Fort Worth financial firms.
Interviewing innovators and celebrities including Todd Wagner, Michael Chiarello, Lizzie Velasquez, Trey Bowles, and Whitney Wolfe Herd.
Writing all my books! From fiction to non-fiction, I’ve written seven of my own!
My day starts with a five-step mindset process that gets me in tune with what I’m going to post about online, how my work day is going to go, and how I can capitalize on the creative promptings that are fresh and ready first thing in the morning.
I vacation in Key West at least once a year (sometimes more!). I call it my Soul Home - it’s where my heart and soul just feel happiest outside of my actual home, in North Texas.
I'm an Aquarius with ascendant Scorpio. I'm told this means my strengths are that I'm independent and progressive and my weakness is an unusual, rebellious and revolutionary spirit. They all sound like strengths to me.
My favorite color is purple, although I love turquoise too. What I love more than those colors is creating brand palettes for clients! Holy crap, that gets my heart racing! (Yes, I’m a color nerd.)
I hate peanut butter and also root beer. But I love sushi, lima beans, Brussels sprouts, and coffee (although not together).
I collect post-it notes and pens to the point that it might actually be a problem...BUT I’m super organized, so I feel like that justifies my office supply obsession?
Jackson Pollack paintings set my heart ablaze, but any time I can get to the Modern Museum of Fort Worth, I come back full of inspiration and creativity.
I was one of two women in my master's program and loved it. Since then, being the only woman in a room full of men has felt like a breeze!