Ready To Claim Your Website Via Pinterest? Here's How!

One of the first things to do for your Pinterest account is to claim your website. It can be a little tricky to do, depending on what website platform you use, so I’ll go through the basics in a bit.

To access this option, you’ll have to access your account settings. So, while we’re there, let’s talk about all the options in this section.

Ready to claim your website on your Pinterest business account? Here’s how to do it if you use WordPress or Squarespace for your website.

How To Get There

Head to the top right corner of the feed page on Pinterest and click on the three little dots. Click on Settings to:

  • Edit your account information

  • Edit your username

  • Add your “About You”

  • Edit your location

  • Claim your website

  • Claim your other accounts: Instagram, Etsy, and YouTube

  • Edit notifications

  • Link social networks

  • Add two-factor authentication (optional)

  • View the apps connected to your account such as Squarespace or Tailwind

While it’s pretty self-explanatory to change your contact info, I want to point out a couple of things you definitely want to change.

Search Privacy

Under your Business Type and Contact name, you’ll see a little toggle under Search Privacy. Make sure this is turned OFF so Google and other search engines can find you. It’s turned off by default, which is nice, but if you’ve moved over from a personal account, you may have flicked it on at some point.


Pinterest gives you a randomized username for your account: followed by any manner of numbers and letters. Under “Profile,” though, you can type in a customized username which can then be used to share your profile easily. For instance, mine is Pretty simple, right?

Claiming Your Website On Pinterest: WordPress

Tips and tricks for claiming your WordPress website on Pinterest.

To verify your Pinterest account on your WordPress site, click the “Claim” button next to your website name on your Settings page (under “Claim”).

Copy the meta tag code. This looks scary, but I promise it’s not! Once it’s copied, go over to your WordPress dashboard. If you have Yoast SEO (which I highly recommend!) it’s pretty simple from here.

Click on SEO on the left side panel of your dashboard and then click on Social.

At the top, you’ll see a few tabs, including one labeled for Facebook and one labeled for Pinterest.

Even if you haven’t connected a Facebook page, go to the Facebook tab and make sure that the Facebook settings: Add Open Graph meta data toggle is on Enabled.

Then select the Pinterest tab and past the meta tag in the Pinterest confirmation box. Be sure to click on “Save changes.” Go back to Pinterest and click “Finish” to confirm your website.

When you go back to your Pinterest Settings page, you’ll see a note that says it may take up to 24 hours to verify the page. If you refresh the page, though, it’s likely to be verified almost instantly!

Here’s more info from WordPress on connecting the platform to Pinterest, just in case you need it!

Claiming Your Website On Pinterest: Squarespace

To verify your Pinterest account on your Squarespace site, click the “Claim” button next to your website name on your Settings page (under “Claim”).

Copy the meta tag code. Then navigate back over to your dashboard in Squarespace and go to your Settings page. Scroll down to “Advanced” under your website section.

Once you click on Advanced, click on Code Injection. Select that and then paste your meta tag code in the Header section. Hit save and then go back to Pinterest and click on “Finish” to confirm your website.

Refresh your page to see if your website has already been verified. It may take up to 24 hours, but in my experience, it takes much less than that for everything to be verified.

Here’s how to claim your website URL for your Pinterest business account if you have a Squarespace website.

Need more help with setting up your Pinterest business account? Let’s chat!